Luxury cars will become affordable with BMW India planning to lease out cars to individual customers not preferring outright purchase.

The German car company will lease such cars for specific periods and also take them back for re-sale.
BMW, which edged out its global arch-rival Mercedes-Benz to attain leadership in the domestic luxe car market in 2009, [...]

A brand is a name or trademark connected with a product or producer. Brands have become increasingly important components of culture and the economy, now being described as “cultural accessories and personal philosophies”
Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all [...]