The promotion schemes and various other offers given by the ralphs grocery chain is evaluated on a regular basis. They change the ralphs coupons value from time to time. The schemes and offers are also subject to change at the companies’ discretion. According to their latest policy they only double the coupons which have a value of 50 cents or less. Any coupon which has values of more than 50 cents would not be doubled as done earlier. This is a real bad news for the shoppers. Their savings would definitely be reduced. The increase in the inflation has caused a huge increase in the prices of food products. The ralphs coupon used to offer customers great relief in the raising prices. The reductions of the coupon values have hit the customers hard but it is better to have some discount than nothing. The right way to use the coupons would be the answer to the problem. Collect the coupons and accumulate them and when the policy changes and the prices are high then redeem it. But the expiry dates of the coupons also have to be checked so that the coupons are not wasted waiting for the correct opportunity.